Privacy Policy

This privacy policy describes how KRBDN DIGITAL (SASU (société par actions simplifiée unipersonnelle), capital 500 €, registered with the Poitiers trade and companies registry under SIREN 991 123 878, VAT FR91991123878, registered office at Le Riveau, Route de Lésigny, 86270 La Roche-Posay, France), operating the LUVMO service at luvmo.com, collects and processes your personal data. We are the data controller for the processing described below, within the meaning of the General Data Protection Regulation (GDPR / Regulation (EU) 2016/679).

For any privacy-related question you can reach us at contact@luvmo.com.

• Account & contact data — email address used for sign-in, full name and shipping address provided at checkout, phone number when supplied for delivery.
• Photos and creative inputs — images you upload, names, dates, and details you enter into our creation flow to personalise your poster.
• Order & payment data — items, prices, shipping options, payment status. Card details are handled directly by our PCI-DSS compliant payment processor — we never see or store your card number.
• Technical data — IP address, user agent, approximate location (country), pages visited, anonymised device identifiers.

• Performance of contract (Art. 6.1.b GDPR) — creating and delivering your order, including generating your personalised artwork, processing payment, and shipping.
• Legitimate interest (Art. 6.1.f GDPR) — fraud prevention, service security, analytics to improve our products, transactional email delivery.
• Legal obligation (Art. 6.1.c GDPR) — accounting and tax record-keeping (10 years under French Code de commerce).
• Consent (Art. 6.1.a GDPR) — marketing emails, optional analytics cookies. You can withdraw consent at any time.

We never sell your personal data. We share it only with the categories of service providers that help us operate LUVMO, and only the data they need to perform their service:

• Payment processors — to handle your card payment securely (located in the EU and USA).
• Print & fulfilment partners — to print and ship your physical orders (located in the EU and UK).
• Email delivery providers — to send order confirmations, sign-in codes and shipping notifications.
• Cloud hosting & storage providers — to run the website, store your photos and deliver images (primary region: EU).
• Image processing providers — to generate your personalised artwork from the inputs you submit.
• Analytics providers — to measure aggregated, anonymised usage (no advertising trackers).

We can share the identity of any specific sub-processor on request — email contact@luvmo.com.

International transfers outside the EEA, where they occur, are covered by Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent appropriate safeguards under Article 46 GDPR.

• Order & invoice data: 10 years (legal obligation).
• Account data: for as long as your account is active, then 3 years of inactivity before deletion.
• Uploaded photos: retained while you may want to reorder; deleted on request or with the account.
• Marketing consent records: 3 years after last interaction.
• Analytics data: aggregated and anonymised after 14 months.

Under the GDPR, you have the right to access, rectify, erase, restrict, and port your personal data, plus the right to object to certain processing and to lodge a complaint with a supervisory authority (in France, the CNIL — cnil.fr).

To exercise any of these rights, email contact@luvmo.com. We respond within one month.

We use a small number of strictly necessary cookies plus optional analytics cookies. See our Cookie Policy for the full list. Cookie Policy.

We may update this policy from time to time. Material changes will be communicated by email and via a notice on the site. The "last updated" date at the top of this page reflects the current version.